When it comes to business, we all know that reviews are important. But why are Google reviews so important? We’re talking the googliest of them all. Google reviews can make or break your business—but luckily, they’re easy to come by if you know how to ask (and sometimes bribe) your customers. Here’s a guide on how to increase your Google review score.
Google reviews are one of the first places potential customers will look when researching your business. And why wouldn’t they be? Google is the most popular search engine in the world with over 3.5 billion searches per day, 93% of customers read online reviews before visiting a local business. That’s a lot of people using Google to find products and services like yours.
When potential customers do a search for your business on Google, your Google My Business (GMB) profile will come up. This is an important part of local SEO and it includes key information about your business like your hours, address, phone number, and website URL—as well as your Google review score. Your GMB profile is one of the most important ways to increase your visibility online and since it prominently features your Google review score, it’s important to make sure that score is as high as possible.
How to Get More Google Reviews
The best way to get more Google reviews is actually pretty simple: just ask! You can do this by adding a “Review us on Google” badge to your website, emailing customers after they make a purchase, or even asking them in person. Asking for reviews should be part of your regular customer service routine.
Of course, sometimes customers need a little extra incentive to leave a review—and that’s ok! You can offer them a discount on their next purchase, enter them into a contest, or give them some other type of perk for taking the time to leave a review. Just make sure you don’t offer anything too valuable or you could run into problems withGoogle’s review policies.
Google reviews are vitally important for small businesses—there’s no two ways about it. If you want to improve your chances of being found online and boosting your conversion rates, you need to pay attention to your Google review score.Luckily, getting more reviews is easy—you just need to ask (and sometimes bribe) your customers! By following the tips in this blog post, you can increase your review score in no time.